With the 4th of July approaching, I thought it would be interesting to discuss how the Revolutionary War can relate to online marketing. In fact, by observing how our founding fathers handled themselves in their fight for independence, you can learn how to become a more effective marketer. On that note, let’s talk about some concepts you can implement into your marketing campaign that reflect the spirit of the 4th of July.
Courage – When our forefathers took the initiative to start their own colony, it took an immense amount of courage. Not only did they face uncertainty and danger in their new world, they had to battle the British to finally gain their freedom. While running a business may not require the same degree of fearlessness, it does take courage to succeed. For this reason, it’s important to identify and pursue your goals while maintaining the belief that you can accomplish them. Even though obstacles and setbacks will inevitably come, you should have the courage to stay the course.
Adaptability - It’s unlikely that America would have ever had the success it’s had without some serious adaptability. Basically, our forefathers were learning on the fly and had to make the necessary adjustments during the Revolutionary War. Even though they were out-armed and out-manned by the British, they were better adapted to their environment. Being adaptable is also extremely important in the world of online marketing. Due to the fact that algorithms change, old fads fade and new ones emerge, it’s critical that you adjust your campaign as needed. By staying up-to-date and open to new marketing strategies, your odds of success increase.
Ingenuity - Another reason why America won its independence is because of the resourcefulness and ingenuity of our forefathers. Though they didn’t have the financial backing of the British, they were able to take advantage of their resources and use their intelligence to win the war. Being successful in online marketing is much the same. Even if you are operating on a shoe string budget, you can optimize your marketing campaign by being creative and taking advantage of inexpensive techniques. This way, small to mid-sized businesses can often compete with much larger ones and gain the loyalty of a considerable portion of the demographic.
Know When to Fold ‘em – When the British realized that they were in over their heads and fighting had become futile, they gave America its independence and returned home. Essentially, their efforts were no longer worth it and they had to surrender. While some business projects and marketing campaigns thrive, others never really get off the ground. As a result, it’s important to either scrap a project from time to time or “put it on ice” and return to it later. This is especially smart if you’re wasting time and money and not getting an adequate return. Not to say that you should give up every time something doesn’t go your way, it simply means that you need to know when to let it go and focus on a new business idea.
Even though it’s been a long time since the Revolutionary War, the factors that produce success are much the same. By implementing the same concepts, you should be able to optimize your marketing efforts. But before you do, all of here at Advertise.com hope you have a memorable and safe 4th of July!