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Tag Archives: retargeting

August 31, 2010 An intro to Remarketing by Advertise.com CEO Daniel Yomtobian

Our CEO Daniel Yomtobian was invited to speak on the Intro to Remarketing Panel at SES San Francisco. Below is the excerpt from his presentation introducing Remarkeitng; What it is, How it works and its benefits. Enjoy!

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July 19, 2010 Non-Traditional ways to Utilize Remarketing

Being ingrained in the online marketing industry we like to think we’ve seen it all. It would be downright selfish not share some of the successful campaign ideas we’ve seen implemented by our advertisers. By now the ad industry is catching on to the power of Remarketing so we’d like to share some non-traditional approaches [...]

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July 6, 2010 Remarketing is Like Hamburger Helper…for Shopping Carts!

Remember the “helping hand” from those Hamburger Helper commercials? He always came just in time to help enrich dinner for the busy family finally giving them some quality time. We at Advertise.com like to think of ourselves as the helping hand for shopping carts–we find users who have abandoned shopping and use our secret blend [...]

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May 25, 2010 Top 4 Myths about Remarketing

Remarketing…retargeting…behavioral targeting…all terms that you’ve probably heard. Recently they have become almost as popular as the Justin Bieber and more scandalous than Lindsay Lohan. In light of all the recent news surrounding this technology we felt compelled to debunk all the myths that have come up. So here are the Top 4 Remarketing Myths we’re [...]

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April 23, 2010 Mediapost catches up with our CEO

Earlier this week, Laurie Sullivan, writer and editor for Mediapost, posted her conversation with Advertise.com’s CEO Daniel Yomtobian. The two of them discussed the launch of our new CPA Remarketing platform as well as what is next for Advertise.com. Catch the full story here.

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March 5, 2010 March Madness $5,000 Remarketing Credit!

Did you know it takes 10+ visits to your website to build a habit?In the spirit of March Madness we’re doing something a little wild and crazy here to boost that a bit. This month we’re offering up a $5,000 match credit on a Remarketing campaign. We take all the risk and you pay only [...]

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December 1, 2009 Survey Says: Time for Retargeting

The stats from Cyber Monday are in. The latest data reveals that online purchases are up 14% over last year. Yet it doesn’t necessarily mean that retail spending is back in high gear. Now more than  ever retailers need to be out there pulling in buyers.  Tactics such as retargeting are more necessary than ever. In [...]

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October 23, 2009 Sad Sight: Abandoned Shopping Carts

In our review of articles over the past week one that caught our eye is ClickZ’s Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond by Kevin Lee. He notes that searchers have incredible receptiveness to marketing messages during search sessions, and that the high level of receptivity continues sometimes days and weeks after the [...]

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September 14, 2009 Back to School: Remarketing 101

With schools everywhere back in session, it’s the perfect time to brush up on some marketing terms you’ve seen bandied about. Let’s start with “remarketing.” In a nutshell, remarketing is the approach of targeting visitors who came and then left your site. Remarketing aims to bring them back to your site with highly customized ads. [...]

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