As you collect data about marketing hits and misses of 2012, perhaps you’re feeling even more pressure than ever to perform even better this year. Not to worry marketers, if you already have a remarketing campaign in place, below are some New Year’s Resolutions to build on successes in 2013. If you haven’t started a remarketing campaign yet, what are you waiting for? More than 90% of site visitors do not purchase on a first visit. Check out that stat and how to go after the 90% with a handy presentation from SEOMoz.org on remarketing and how to make money previously posted on this blog.
Raise your right hand and make me a promise, this year you will:
1. Control Your Message: A sure fire way to ruin a brand? Advertising on questionable sites. Exclusionary measures when operating a remarketing campaign are often overlooked, but an absolute necessity to any marketing plan. At a very basic level, be sure the ad isn’t displayed on sexually suggestive sites, pages with foul language or anything spewing gross/bizarre content. If you’d like to refine placement even more, you can modify who the ad is displayed to by any number of remarketing demographics such as topic, age or gender. (more…)