With the unstoppable advancement of digital technology, it is no surprise that advertisers will continue to find innovative ways to connect with and engage consumers. One of the best ways to achieve this goal is through display advertising. Although it has been said that display advertising is one of the most popular forms of digital advertising, there are many critics who still question its effectiveness. However, rather than discounting the display channel all together, we should be challenging the advertisements themselves.
According to a recent article in ADOTAS, to ensure banner ads are set up for success, advertisers should scrutinize their approach with questions such as:
- What will the ads say?
- How will the ads look?
- Where will the ads be placed?
- How will the ads be communicated?
- How many times will the ads be seen?
- What channels will accompany the ads?