Imagine this: You’ve invested time, money, and a little heart and soul into developing a website that you’re really proud of. The site has all the copy, forms, plugins, and media you need to start generating conversions, and now you’re ready to show it off to the world. You’ve smartly invested in online advertising channels, delivering beautiful and compelling creatives to drive users to your website.
But then something unthinkable happens…your new visitors start bouncing (leaving without viewing additional pages) from your site! How could they do this to you after all of your hard work?? If this happens, don’t panic. According to KISSmetrics, the average bounce rate for a website is 40.5%, and that average can be even higher for landing pages sent from ads. Continue reading
If you’re looking to monetize your website, one of the best ways is to get people visiting again and again. After all, people rarely buy products on their first visit to your site, and if you’re monetizing through pay per click advertising, you may have better success the more often people visit your website. There’s a gray middle ground between people that immediately leave your site and those who visit every single day. Somebody who visits your website one time may find it useful, but not useful enough to return. How can you get them to come back? Here are 5 tips to help you retain your visitors and build loyalty:
Create a focus.
An unfocused site with too much information may be confusing for first-time visitors. If a person visiting your website for the first time can’t tell what you write about or what you sell, then you may risk losing them. They might stick around long enough to parse it out, but then decide it’s not worth the effort – and never come back.
Build loyalty by giving your website a focus. If it’s not possible to center your website on just one thing, then try helpful categories and simple-to-use navigation. For example, if your blog deals with personal style, home decor and DIY crafts, then split each of these topics into their own page or category on your website. Not only will this help you retain visitors, you’ll also be better able to figure out what your users like (and do more of it!). Continue reading
Give your marketing some love!
Right smack in the coldest part of winter is a day that makes most women rub their hands together in anticipation and men to shiver in fear. Women start thinking of love and romance, hearts, chocolates and flowers and men start contemplating the consequences of what happens if they get it wrong. Of course, what I’m talking about is Valentine’s Day.
According to the National Retail Federation, total 2013 spending for Valentine’s Day in the United States will reach $18.6 Billion — an average of $130.97 per person, so from a sales and marketing standpoint, Valentine’s Day is a retailer’s bonanza. If you look at Valentine’s Day from a practical, marketing perspective, I think you’ll agree that there are some interesting lessons that the business owner can learn from the hoopla of Valentine’s Day. Continue reading
Where did January go? The post-holiday crazy-busy period has deposited us in almost-February. If you haven’t yet, it’s time to get serious and think about goals for your pay-per-click campaigns this year.
We came across Jump-Starting Your 2011 PPC Campaign which offers very handy tips to put a shine on your campaigns. Here’s a sample:
Focus on coverage to gain more clicks. This can be tough for most business owners to undertand. Logic would tell you that the higher your ad is displayed, the more clicks (and conversions) you are likely to receive. In some cases, this is true. However, if you are a new marketer (particularly in a highly competitive online market), you may want to lower your keyword bids so that your ads display is less competive positions (say spots 4-7). This allows your ad to show more often (which means more opportunities to drive clicks) for relevant keyword searches than it would if you were going head-to-head with the established advertisers in the top 3 ad positions.
If you’re not using custom landing pages, you could be missing out. Custom landing pages help your PPC traffic convert, thereby helping improve keyword quality score while lowering the cost-per-click (CPC) of your campaign.
You don’t need to make a formal resolution out of spiffing up your PPC campaigns – no, the time for resolutions is past, my friends. All we’re saying is that you’ll feel better if you pay them extra attention when you can. It will pay off.
–The Advertise.com team