Right smack in the coldest part of winter is a day that makes most women rub their hands together in anticipation and men to shiver in fear. Women start thinking of love and romance, hearts, chocolates and flowers and men start contemplating the consequences of what happens if they get it wrong. Of course, what I’m talking about is Valentine’s Day.
According to the National Retail Federation, total 2013 spending for Valentine’s Day in the United States will reach $18.6 Billion — an average of $130.97 per person, so from a sales and marketing standpoint, Valentine’s Day is a retailer’s bonanza. If you look at Valentine’s Day from a practical, marketing perspective, I think you’ll agree that there are some interesting lessons that the business owner can learn from the hoopla of Valentine’s Day. (more…)