Imagine this: You’ve invested time, money, and a little heart and soul into developing a website that you’re really proud of. The site has all the copy, forms, plugins, and media you need to start generating conversions, and now you’re ready to show it off to the world. You’ve smartly invested in online advertising channels, delivering beautiful and compelling creatives to drive users to your website.
But then something unthinkable happens…your new visitors start bouncing (leaving without viewing additional pages) from your site! How could they do this to you after all of your hard work?? If this happens, don’t panic. According to KISSmetrics, the average bounce rate for a website is 40.5%, and that average can be even higher for landing pages sent from ads. Continue reading