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Tag Archives: google

Just off attending the Affiliate Convention in L.A. we wanted to share some of what we heard on the floor. It seems many search affiliates are feeling difficulties with Google advertising. Affiliates are finding more and more restrictions, not to mention the highly competitive pricing. Many are evaluating additional sources that are a bit more affordable. Bing and [...]

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In the news this week it was hard to miss Google’s upgrade of AdSense for smartphones.  It’s good to see this broadening of the reach of search ads. We always knew mobile was an emerging platform, and as a leader in the space, Google is a natural to be making these steps. The upgrade means [...]

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The big news this week was the unveiling of Google’s AdExchange. Ad networks are an important constituent for the exchange as noted in the the ClickZ.com article Google’s Ad Exchange Open for Business.  And Silicon Alley Insider talks about how it will grow the overall advertising pie. It is indeed an interesting step from Google. [...]

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