Tag Archives: digital marketing

5 Digital Advertising Mistakes That Harm Small Businesses

06_Small_Business

According to a recent ThinkVine survey, over 50 percent of marketing executives plan to invest more in digital advertising than in traditional advertising over the next two years. If your small business doesn’t have a digital ad strategy, it’s well past time you got one.

But let’s say you do. Are you making marketing mistakes that are undermining your online advertising efforts? From over-stimulating customers to forgetting about mobile, here are the five most common digital marketing mistakes small businesses make. Continue reading

Advertisers: Take More Risks!

You and your colleagues have put a lot of work into building your brand. Maybe you’ve attracted a reliable customer base, established a great reputation, and have a well-oiled marketing machine. Your safe and reliable advertising strategy has done well so far by focusing on promoting your pricing, value, or differentiation. So if you want to take your business to the next level, just keep doing what you’re doing, right?

Continue reading

The Power of Social Proof in Online Advertising

Social ProofWay back in 2011 (which, in the ultra-fast paced world of online advertising, might as well be 10 years ago) TechCrunch was touting social proof as “the new marketing.” We know that social proof continues to play a major role in spending habits of both consumers and businesses today. So now that these concepts have been floating around for a couple years, how can marketers capitalize on social proof in their online advertising practices?

Let’s start by revisiting the concept… Continue reading

ad:tech New York, Here We Come!

Happy November! There’s nothing better than a trip to the Big Apple in the fall. Ad:tech New York kicks off this week, November 3-4. It’s the largest gathering of digital marketers. You know you want to be there!

The Advertise.com crew will naturally be at the show so come by booth #1512 and say hi. We’ll have news to announce at the show too — watch this space for details.

–The Advertise.com staff