You and your colleagues have put a lot of work into building your brand. Maybe you’ve attracted a reliable customer base, established a great reputation, and have a well-oiled marketing machine. Your safe and reliable advertising strategy has done well so far by focusing on promoting your pricing, value, or differentiation. So if you want to take your business to the next level, just keep doing what you’re doing, right?
For many companies, the answer is no. If you want to give your brand the opportunity to explode with new business, stop being so safe. Why? Because in the age of the Internet, competition is getting fiercer. Brands are getting bolder. Everyone is looking for a way to stand out, and some of the most forward-thinking, risk-taking advertisers can be the ones that get the most attention. Continue reading
Way back in 2011 (which, in the ultra-fast paced world of online advertising, might as well be 10 years ago) TechCrunch was touting social proof as “the new marketing.” We know that social proof continues to play a major role in spending habits of both consumers and businesses today. So now that these concepts have been floating around for a couple years, how can marketers capitalize on social proof in their online advertising practices?
Let’s start by revisiting the concept… Continue reading
Happy November! There’s nothing better than a trip to the Big Apple in the fall. Ad:tech New York kicks off this week, November 3-4. It’s the largest gathering of digital marketers. You know you want to be there!
The Advertise.com crew will naturally be at the show so come by booth #1512 and say hi. We’ll have news to announce at the show too — watch this space for details.
–The Advertise.com staff