With the holiday season fast approaching and Black Friday right around the corner, holiday shopping is already starting to creep to the front of our minds. Now more than ever, since everyone is dealing with busy schedules, people are turning to online shopping to get their stressful holiday shopping out of the way. Although most people don’t like being distracted by miscellaneous ads, when presented at the right time to the right person, targeted online ads can help us save money, research new products and update us on our favorite brands. The holiday season is so hectic that we’re sure everyone can use all the help that they can get!
To make sure that you take advantage of all that banner ads have to offer this holiday season, we’ve summarized some great tips to keep in mind when combatting banner blindness from Daniel Yomtobian’s recent article in MediaPost:
1. Timing and Placement Are Key: Banner ads need to be delivered at a time when the reader is compelled to take action, and in a location that will catch the readers’ eye.
2. Surprise the Consumer: A great tool to catch the reader’s attention is Flash, which gives you the ability to have animation that engages the consumer while keeping the file size low.
3. Take Advantage of Remarketing: Use banner space to target past visitors who are already familiar with your brand. This will become increasingly important as the holidays near to help put a stop to shopping cart abandonment.