Online advertising and branding are crucial components of the success of any modern business. There are a number of ways to establish your brand in the marketplace, and there are also several ways to directly track the interactions, conversions, and other important metrics of your advertising investment. One of the most common and efficient means of strengthening a brand online now is through display advertising. Display ads contain graphics such as your logo, copy, and sometimes even video and/or audio components. Think of them as the digital version of the eye-catching ads found in newspapers and magazines, only more precise and targeted to individuals who are likely to click on the ad (at least) and hopefully convert into a customer.
Read on to learn the basics of display advertising. (more…)