One of the highest-performing types of ads on Internet websites is the humble banner ad. Although it may not be as flashy as video pre-roll ads, banner ads can be a great way to reach potential customers, build your brand and create conversions. After all, you’ve designed a great website built to support your fantastic product – why not tell the world about it? Banner ads give you the option of working with both images and text, and can be placed on nearly any website around the Internet.
Of course, making the decision to place a banner ad is half the battle. The other half is design. How your banner ad looks and feels could make or break your entire campaign. Fortunately, there are a few best practices that can help you get the gorgeous online advertising ads you’ve been dreaming of. Here are three tips to help you get started:
1. Learn the tricks of the trade.
Before you can create a great banner ad, you’ll first need to learn how to design one. Here are just a few of the elements you’ll want to consider when creating your banner ad:
Text – The right copy can take your ad from mundane to clickable. Writing a great headline, throwing in words like “free” or “sale” and adding in a call to action can all be important to creating conversion-friendly banner ads. Make sure your text is in a legible font in a readable size.
Graphics - A picture’s worth a thousand words, right? Make the most of your banner ad by creating great graphics. You can use free stock photos, take your own pictures or use graphic elements, just make sure your pictures work well within your ad. They should help call attention to your ad, as well as add information.
Placement - If you can, find out where your ad will be on the sites you’re thinking about advertising on. Knowing where your ad will be placed could help you design it. For example, you might choose different colors or fonts for your ad, depending on where it’s placed. Continue reading