Tag Archives: banner ads

How to Overcome Banner Blindness

banner blindness

Internet ad revenues hit a historic high last year, according to the Internet Advertising Bureau, with 5.3 trillion display ads served to U.S. consumers. Despite this, click-through rates (CTR) for banner ads have been declining consistently. Every year, advertisers spend billions on ads that consumers never see. No matter who your audience is, chances are they are so used to being inundated with ads online, they barely notice them at all. It’s called “banner blindness”—and yes, it can happen to your customers.

The banner advertising space is more competitive than ever, and that means advertisers must make every effort to make their ads stand out. But that means more than just designing engaging ads or having a great pitch—it’s also about placement strategy and context. After all, you have to stand out from something, don’t you? Continue reading

Are Desktop Ads Still Relevant in a Mobile World?


You know all that stuff you’ve been reading about mobile advertising over the past year? It’s not wrong. Yes, mobile phone market penetration is expected to rise to nearly 70% by 2017, according to an eMarketer report. And yes, 4.5 billion people are expected to own a smartphone by the end of this year. And yes, people on mobile devices are more likely to visit a retailer’s site than those who browse on desktops.

It would appear that the online advertising world is trending squarely toward mobile. This must mean that users are abandoning desktops in favor of mobile, stowing their old PC towers in dusty basements, right? Continue reading

3 Tips for Designing the Highest Performing Banner Online Advertising Ads

One of the highest-performing types of ads on Internet websites is the humble banner ad. Although it may not be as flashy as video pre-roll ads, banner ads can be a great way to reach potential customers, build your brand and create conversions. After all, you’ve designed a great website built to support your fantastic product – why not tell the world about it? Banner ads give you the option of working with both images and text, and can be placed on nearly any website around the Internet.

Of course, making the decision to place a banner ad is half the battle. The other half is design. How your banner ad looks and feels could make or break your entire campaign. Fortunately, there are a few best practices that can help you get the gorgeous online advertising ads you’ve been dreaming of. Here are three tips to help you get started:

1. Learn the tricks of the trade.

Before you can create a great banner ad, you’ll first need to learn how to design one. Here are just a few of the elements you’ll want to consider when creating your banner ad:

Text – The right copy can take your ad from mundane to clickable. Writing a great headline, throwing in words like “free” or “sale” and adding in a call to action can all be important to creating conversion-friendly banner ads. Make sure your text is in a legible font in a readable size.

Graphics - A picture’s worth a thousand words, right? Make the most of your banner ad by creating great graphics. You can use free stock photos, take your own pictures or use graphic elements, just make sure your pictures work well within your ad. They should help call attention to your ad, as well as add information.

Placement - If you can, find out where your ad will be on the sites you’re thinking about advertising on. Knowing where your ad will be placed could help you design it. For example, you might choose different colors or fonts for your ad, depending on where it’s placed. Continue reading

Display Advertising 101 – The Basics

The building blocks to a great display campaign

Online advertising and branding are crucial components of the success of any modern business. There are a number of ways to establish your brand in the marketplace, and there are also several ways to directly track the interactions, conversions, and other important metrics of your advertising investment. One of the most common and efficient means of strengthening a brand online now is through display advertising. Display ads contain graphics such as your logo, copy, and sometimes even video and/or audio components. Think of them as the digital version of the eye-catching ads found in newspapers and magazines, only more precise and targeted to individuals who are likely to click on the ad (at least) and hopefully convert into a customer.

Read on to learn the basics of display advertising. Continue reading

Tips to Combat Banner Blindness During The Holiday Season

With the holiday season fast approaching and Black Friday right around the corner, holiday shopping is already starting to creep to the front of our minds. Now more than ever, since everyone is dealing with busy schedules, people are turning to online shopping to get their stressful holiday shopping out of the way.  Although most people don’t like being distracted by miscellaneous ads, when presented at the right time to the right person, targeted online ads can help us save money, research new products and update us on our favorite brands. The holiday season is so hectic that we’re sure everyone can use all the help that they can get!

To make sure that you take advantage of all that banner ads have to offer this holiday season, we’ve summarized some great tips to keep in mind when combatting banner blindness from Daniel Yomtobian’s recent article in MediaPost:

1. Timing and Placement Are Key: Banner ads need to be delivered at a time when the reader is compelled to take action, and in a location that will catch the readers’ eye.

2. Surprise the Consumer: A great tool to catch the reader’s attention is Flash, which gives you the ability to have animation that engages the consumer while keeping the file size low.

3. Take Advantage of Remarketing: Use banner space to target past visitors who are already familiar with your brand. This will become increasingly important as the holidays near to help put a stop to shopping cart abandonment.

Continue reading

Banner Ads Are Here to Stay: Bogus Claims Combatted


With the unstoppable advancement of digital technology, it is no surprise that advertisers will continue to find innovative ways to connect with and engage consumers. One of the best ways to achieve this goal is through display advertising. Although it has been said that display advertising is one of the most popular forms of digital advertising, there are many critics who still question its effectiveness. However, rather than discounting the display channel all together, we should be challenging the advertisements themselves.


According to a recent article in ADOTAS, to ensure banner ads are set up for success, advertisers should scrutinize their approach with questions such as:

  • What will the ads say?
  • How will the ads look?
  • Where will the ads be placed?
  • How will the ads be communicated?
  • How many times will the ads be seen?
  • What channels will accompany the ads?

Continue reading

Consumers Remember Ads Better Across Multiple Media Platforms


Hey, remember that TV ad? Well then according to Nielsen and Google, you probably watched it across multiple screens. Nielsen and Google’s new study revealed that viewing an ad on multiple media platforms substantially increased consumers’ ability to remember an ad campaign compared to viewing the ad on TV alone. Nearly 75% of consumers remembered an ad when viewed across multiple media platforms, but just 50% remembered the ad when it ran only on television. Continue reading

Facebook Ad Performance: What Happened?

The story about Facebook ads getting half the clicks of network banners caught our attention earlier this week. A snippet from the ClickZ piece:

Facebook’s average click-through rate was 0.051 percent in 2010, down from 0.063 percent the year before. So for two straight years, the platform has come in below the industry standard of 0.1 percent for banner click-throughs. Cost per click was $0.27 (2009) and $0.49 (2010) for those years, according to Webtrends.

Why aren’t Facebook ads as successful as banners?  A couple of insights:

  • Catching people on a social network is different. They have a different mindset. People aren’t searching for products as they are on search engines.
  • Banner ads, if targeted correctly, are connecting with type of content people are searching. That user is very engaged. For example, someone on Auto.com gets a Toyota ad. It’s more likely they’d click on it than if that same person were on Facebook talking with friends.
  • Banners provide more “real estate” than Facebook ads. Banners have a huge leg up because they can be bigger, more eye-catching, even animated, and offer more room to tell the story.

We’ll be curious to see how the newly-launched “Sponsored Stories” ads perform. Stay tuned…

–The Advertise.com team