You know all that stuff you’ve been reading about mobile advertising over the past year? It’s not wrong. Yes, mobile phone market penetration is expected to rise to nearly 70% by 2017, according to an eMarketer report. And yes, 4.5 billion people are expected to own a smartphone by the end of this year. And yes, people on mobile devices are more likely to visit a retailer’s site than those who browse on desktops.
It would appear that the online advertising world is trending squarely toward mobile. This must mean that users are abandoning desktops in favor of mobile, stowing their old PC towers in dusty basements, right? Continue reading