In order to run a successful display advertising campaign it’s important to maximize your ROI. Otherwise, your performance will be minimal and you can even lose money in some cases. While there are a seemingly infinite amount of techniques and strategies out there, let’s discuss some of the primary ways to get the most out of your display campaigns and turn visitors into customers. Based on the success our advertisers have seen, the following tips should help optimize your campaigns.
1) Offer a Coupon or Special Deal
Typically, offering a potential customer some type of deal where they feel like they are getting special treatment can do two things. First, it increases click-through rates by peaking their interest. Secondly, it should help increase your conversion rates because a discount or other special offer tends to improve the likelihood of a potential customer becoming a paying customer. Think about the Groupon model, would Groupon be where they are at today if their emails offered 5% or 10% off a local product or service? You don’t have to offer 75% off (and lose money) in order to reel in new customers (those are typically the customers you don’t want anyway), but offering somewhere in the neighborhood of 10%-30% off could go a long way to building up your long-term client base. (more…)