The digital marketplace today is overflowing with agencies willing to do your online marketing grunt work for you. However, for some companies, this isn’t always an option. If you work for a smaller company on a budget, or a complex product brand, for example, it’s likely that all digital marketing projects are tackled by your in-house SEO team.
If you’re your company’s in-house online advertising expert, it’s easy to feel insulated about best practices in the pay per click advertising world. To boot, advances in software and technology continue to evolve towards a more mobile experience. However, keeping digital advertising efforts in-house has numerous advantages. If your product line is complex, explaining it to an agency representative might be more effort than its worth. In addition, there’s lots of uncertainty, including turnover, potential lack of results, and a fragmented workflow.