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Consumers Remember Ads Better Across Multiple Media Platforms

Wednesday, October 5th, 2011

 

Hey, remember that TV ad? Well then according to Nielsen and Google, you probably watched it across multiple screens. Nielsen and Google’s new study revealed that viewing an ad on multiple media platforms substantially increased consumers’ ability to remember an ad campaign compared to viewing the ad on TV alone. Nearly 75% of consumers remembered an ad when viewed across multiple media platforms, but just 50% remembered the ad when it ran only on television. (more…)

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