Internet Advertising Hulks-Out to a Whopping $15B

In case you missed it, this week the Internet Advertising Bureau (IAB) announced that online advertising for the first half of 2011 is up 23 percent to nearly $15 billion. This Techcrunch article points out that for last year the figure was a mere $12.1 billion.

Search and display-related advertising (the latter including banner ads, rich media, digital video and sponsorships) each grew 27 percent. Search doubled its previous year’s growth rate.

This growth is fantastic news for the industry particularly in light of the overall sputtering economy. So what gives? Why is online advertising the shining star?

According to Sherrill Mane, Senior Vice President, Industry Services, IAB, “It’s a clear signal that all of us in the interactive advertising industry are delivering meaningful results to marketers—and that they are confident in investing in interactive.”

We couldn’t agree more!

-The team

One thought on “Internet Advertising Hulks-Out to a Whopping $15B

  1. tiendas madrid

    Nice post. I was checking constantly this blog and I am impressed!
    Extremely useful informmation specifically the last part :) I
    care for such info a lot. I was seeking this certain info for a llng time.
    Thank you and good luck.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>