CEO Daniel Yomtobian tackles abandoned shopping carts for the holiday season
The holidays have crept up on us, so to better prepare marketers our CEO decided to share his insights on shopping cart abandonment. Citing research from the National Federation of Retailers showing that 44 percent of consumers age 18 and older will shop online for holiday items this year, Daniel goes on to explain how retailers can use Remarketing to reach the 96% of website visitors who will leave without making a purchase.
With shopping cart abandonment at an all time high, remarketing allows marketers to get in front of those visitors who left the cart behind. Be sure to read through Daniel’s piece on Search Engine Watch for advice on keeping carts full this holiday season.
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