Category Archives: Marketing Tips

tips for marketers

What’s the Point? A Guide to Ad Conversions

GuideAdConversionsMarketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting several different conversion points by encouraging a diverse set of desired user actions.

In online advertising, a conversion isn’t exactly synonymous with  a “sell”. Any number of desired user actions stemming from your pay per click ads can contribute to greater overall brand awareness and loyalty that will sell your product in the long run. Continue reading

When Words Are All You Have: 3 PPC Ad Copy Philosophies

When_Words_Are_All_You_Have

When we communicate in the real world, it is estimated that only 7 percent of information is transmitted through words. The other 93 percent? Body language and other non-verbal cues.

What does this have to do with pay per click (PPC) advertising? In the world of search and contextual PPC ads, we only have words! And with a low minimum character limit, we don’t have much room to deliver our message and get our audiences to act. Continue reading

The Power of the Present: A Guide to Contextual Advertising

By Jordan Bell, Marketing Manager

One might say that any form of marketing is inherently “contextual”: Any ad, delivered online or off, is contained within some kind of environment. A standard pay per click ad gets displayed on a search result page. In the real world, a billboard sits along a stretch of highway, which is set in a community, which is set in a larger geographic region, all with distinct consumer preferences. All of these different contexts can have an impact on the effectiveness of an ad, to varying degrees.

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5 Retargeting Tips Every Marketer Should Know

By Jordan Bell, Marketing Manager

Retargeting

Retargeting—or as we call it, Remarketing—has revolutionized the online advertising industry. The ability to continuously target previous site visitors helps marketers recapture lost conversions, and also increase customers’ lifetime value through ongoing promotion. But while retargeting technology is readily available, few marketers have learned how to optimize it for maximum ROI gains.

So here are 5 of our must-know strategies to make the most of your Remarketing campaigns: Continue reading

7 Online Advertising Tips for Startups and Small Businesses

Startups and Small BusinessesIf you run a startup or a small business, you probably know that effective online advertising can be crucial for your growth strategy. But in the midst of handling everything else to keep your business running, it can be very challenging to make your ads profitable. The numbers don’t lie: a study last year showed that small businesses waste an average of 25% of their online advertising budget because they aren’t effectively managing their campaigns.

Let’s be honest—there’s a science behind what makes pay per click (PPC) advertising work, and learning it all by yourself might not be your biggest priority or interest. But there are some basics that will help you get a competitive and even profitable ad campaign running. Here are 7 of our favorites: Continue reading

Get More From Your Ad Agency/Network

2014 looks to be a big year for online advertising growth, both in the CPC and CPM price markets. A recent survey indicates that 85% of online marketers will increase their focus on improving online advertising conversion; 59% will look to work with a new advertising network; and 52% will spend more of their budgets on display networks.

Companies seeking an increased return from their online advertising efforts are now turning to digital ad agencies or network to get the most bang for their buck. Why? Because with an ever-growing list of advertising options, it can be cumbersome to deal with each one, let alone optimize the various campaigns. And a knowledgeable, experienced advertising account manager (or management system) can be the tipping point for reaching ROI goals. Continue reading

The Sports Marketer’s Playbook for Online Advertising

By Jordan Bell, Marketing Manager at Advertise.com

Sports Marketing

If you’re the marketer of a sports franchise, you know all too well that the closest competition for your team’s business success usually happens off the field. As ticket prices rise all around the nation, you must continuously demonstrate the value of single, multiple, and season tickets to see your sporting event live so that your fans keep coming back to the stadium. In addition, sports franchises find themselves competing with the secondary market (ticket broker sites) that purchased empty seats well before the season started. And let’s face it, losing fan ticket sales to the brokers and ticket trade sites directly cuts into your bottom line. Continue reading

Healthcare Advertising Tips for the Digital Age

Healthcare Advertising

2014 is shaping up to be a big year for healthcare marketers. With the rollout of the Affordable Care Act (or Obamacare as many know it), physician practices, hospitals, and healthcare organizations will be vying for around 15 million newly insured patients that the new law is projected to produce. And while online healthcare marketing has historically lagged behind other sectors in terms of innovation, recent statistics indicate that online advertising is an increasingly important method for healthcare providers to market their services. Continue reading

Marketers: Learn to Love Your Online Ad Campaigns

By Jordan Bell, Marketing Manager at Advertise.com

Love Your PPC

Roses are red,
Violets are blue,
We love to advertise,
And so will you!

(Sorry, we couldn’t resist.)

Now that we’re past the holidays and into the new year, the love-it-or-hate-it Valentine’s Day is fast approaching. One of the most common criticisms we all hear about this hyped up and commercialized event goes something like this: “You should do loving things all the time, not just on Valentine’s Day.” Continue reading

The Concise Guide to Concise Ad Copy

By Jordan Bell, Marketing Manager at Advertise.com

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We live in a world filled with increasing amounts of content and advertising messages. And when it comes to pay per click (PPC) advertising, companies are competing for a ever-shrinking inventory of attention from online users. Messages must be delivered efficiently so that consumers can receive and process it before moving on—and enough that they might actually stop and take action.

So no matter what other strategies you employ in your PPC advertising, one of the most important to master as a copywriter is how to be concise.
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