Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising decisions when you know you’re not reaching your total potential audience.
For many of you reading this, you don’t have to imagine. We understand the struggle, and have worked with a number of clients in similar positions. While it can be tough at first, there are ways to optimize your campaigns through smart decision making and clever targeting. And all without breaking the bank. Continue reading