As we explored last week, testing a landing page is a critical component of any online advertising campaign. However, one area where many online marketers trip up is properly measuring campaign performance. As any good marketer knows, justifying your spend is crucial. After all, if you can’t convince your superiors or clients that your landing page strategy is working, you’re going to have an uphill battle to justify your proposed ad budget. Continue reading
One of the unsung heroes in online advertising (pay per click, display, mobile, etc.) is the landing page. Writing great copy and putting your ads on the Internet at the right time are critical, but the landing page is where the magic happens. It’s your chance to create conversions and generate new business, so it’s worth getting right. Continue reading
When jumping into the world of online advertising and pay per click (PPC) ads specifically, it can be tempting to put all your eggs in one basket with a single, seemingly all-encompassing platform. And most often, when we talk to customers who have started off with just one ad source, they were using Google AdWords. Don’t get us wrong – even at Advertise.com we use Google for some of our own advertising needs, but not for everything. The big problem with using just one single platform is that you’re missing so much of the market and your potential customers.
Here’s why: Even as the leader of the search pack, did you know that Google only reaches around 60% of the search market? And did you know that even if you bid high enough on your ads to get the coveted #1 to #3 spots, you may only have an 11%-33% chance of your ad getting seen? We’ll do the math for you – even if you pay enough to get your PPC ads consistently to the 3rd place ad spot on Google, you are still missing 94% of your target audience. Continue reading
Have you ever noticed that the holiday shopping season seems to start earlier and earlier every year? Whether that’s a symptom of mass consumerism or the retailers who contribute to it, many would agree that brands of all kinds are now seeing opportunities to capitalize on Q4 consumer spending habits much earlier than the actual holidays.
So when it comes to online advertising during Q4 and the holidays, don’t rely on presents from your customers—it’s likely your brand will face stiff competition when it comes to winning over potential customers. A spring report by the Internet Advertising Bureau showed that in 2012, online advertising revenues increased 15 percent (to $36.6 billion) compared to 2011, with Q4 accounting for nearly one-third of the total annual revenue. Not surprisingly, when compared to actual online retail revenues for the same period, revenues rose nearly 16 percent as well, to $225 billion. Continue reading
Imagine this: You’ve invested time, money, and a little heart and soul into developing a website that you’re really proud of. The site has all the copy, forms, plugins, and media you need to start generating conversions, and now you’re ready to show it off to the world. You’ve smartly invested in online advertising channels, delivering beautiful and compelling creatives to drive users to your website.
But then something unthinkable happens…your new visitors start bouncing (leaving without viewing additional pages) from your site! How could they do this to you after all of your hard work?? If this happens, don’t panic. According to KISSmetrics, the average bounce rate for a website is 40.5%, and that average can be even higher for landing pages sent from ads. Continue reading
If you’ve ever run a pay per click (PPC) advertising campaign on a search network, only to have lackluster results, you may be wondering what the big fuss about PPC advertising is. You’re not alone—many companies start off right by developing great products/services and properly segmenting their target audience. But when they run PPC ads, they end up scratching their heads because the ads just aren’t performing.
A commonly missed step is not optimizing ad content for your target audience. Continue reading
Monetizing your website doesn’t have to be all sponsored posts and PPC advertising. In fact, there are plenty of exciting and underused ways that you could potentially make money from your site. If you’re interested in monetizing your website and in trying something new, consider one of these unique ways to make some money from your site:
Consider exit ads
Unlike pop up ads, or even pop under ads, exit ads help you make the most of your bounce rate. Every blog has some kind of bounce rate – so why not monetize it? Exit ads give users an advertisement when they exit your site. Since bounces aren’t going to stick around long enough to even see your pay per click ads, these unique advertisements can help you make some money no matter what. Continue reading
One of the biggest challenges for online marketers today is converting those search clicks into real leads and conversions. In recent years, search advertisers have attempted to tackle this challenge by working further into the consumer buying experience. Traditional search advertising typically reaches customers in the “awareness stage.” However, retargeting allows marketers to reach consumers also at the acquisition and consideration stages.
Retargeting is becoming an increasingly popular way to supplement search advertising campaigns because it targets audiences based on searches they conduct on one website, and brings that data into account when they visit other websites, displaying your company’s ad (usually in the form of a banner ad placement), even after the consumer has left the search results page. Continue reading
We’ve mentioned before just how important it is to keep tabs on what your competitors are doing. One space where this is particularly important is in pay per click advertising. Because PPC advertising often goes up in price when more people are competing for it, you should ensure that you’re aware of who else could be using your keywords to advertise.
Of course, figuring out your competitors’ strategies isn’t simple. They’re obviously not going to publish what they’re doing online for you to see. However, you don’t need to be Sherlock Holmes to figure out how you can beat your competition. Here are just a few ways that you can uncover what’s going on behind your competitors’ pay per click marketing – without using third-party services. Once you know what’s going on behind the scenes, you’ll be able to do a little better with your own PPC advertising.
Does the ad copy match the landing page?
One incredibly simple thing you can look for when checking out competitors’ ads is whether or not their landing pages and their ad copy match. It may seem simple, but it’s a great way to ensure that customers know they’re in the right spot. If your competitors aren’t doing this, make sure you take the time to optimize your landing pages to match your keywords. Continue reading
Mobile advertising is a great way to monetize your website on tablets, smartphones and other mobile devices. In fact, mobile traffic is set to overtake desktop traffic this year. However, when it comes to mobile, many websites are floundering. Why is that? Mobile is an inherently different experience from a desktop website – simply throwing up a banner ad on your mobile site isn’t enough. In order to monetize your website on mobile, you’ll have to employ a few tricks of the mobile trade in order to make it work. Try these tips for increasing your mobile revenue: Continue reading