Marketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting several different conversion points by encouraging a diverse set of desired user actions.
In online advertising, a conversion isn’t exactly synonymous with a “sell”. Any number of desired user actions stemming from your pay per click ads can contribute to greater overall brand awareness and loyalty that will sell your product in the long run. Continue reading