Yikes! It’s the end of the month and your ad inventory fill rates are not quite as high as you’d like them to be. You could accept that it’s going to be a slow month for ad revenue, or you could fight back. While there are plenty of ways to fill up your ad inventory, they can often take quite some time to get spinning – and that’s time you can’t afford to waste. Fortunately, you can do something about low ad fill rates and monetize your website even further. Here are three tactics that you might wish to pursue:
Try banner ad placement services
Whether you’ve been selling direct advertising to interested companies or relying on a different third-party company for your ads, you might want to consider going a step further. Banner ad placement services can help you get quality banner ads for your site. Simply make sure you’ve got the space, then contract with a company to help find homes for outside advertisers.
While it can take some time to identify a banner ad placement services company, you’ll likely get quick results if you choose a company that gives you personal service and assigns a representative specifically to you and your website. That way, you’ll be able to manage your ad inventory more quickly, since you won’t have to slash through layers of bureaucracy. Plus, you can work with them to ensure that any banner ads you accept onto your site are optimized for your visitors.
Try an XML-based solution
XML ad feeds can be a great way to quickly monetize your remaining ad inventory, whether you’re looking for ads for your blog or simply for a parked domain you’ve purchased. XML ad feeds come in a number of varieties, from in-text pay per click advertising to on-site search-based ads. XML ads can integrate quickly into your website, helping you sell unsold ad inventory. This can be a great way to monetize your website quickly and eliminate unsold inventory.
Check out your competition
Whether you’re selling advertising space directly or you’re looking for a pay per click advertising network, your competitors can often give you more information than you might think. While you probably shouldn’t cozy up to them and directly ask what their strategy is, you can often get lots of information just from an in-depth look at their website. Who is advertising on their site? Which advertising networks are they working with? This information could help you figure out what you might want to do to get rid of your excess advertising inventory.
Empty ad space on your website could be losing you money each month. If you’re ready to do something about it, try one of these strategies to eliminate your unsold inventory. Be as proactive as possible – if you notice that your fill rates aren’t what you’d like them to me, then start taking actions to correct it.