Landing pages are where you send potential customers and subscribers and are arguably the most important element to the conversion process. Whether you are a first-time marketer or a veteran, these 11 items are a must during the creation process.
1. Start With the End in Mind
What is the ideal desired outcome? Are you looking to make a sale, collect information, have the visitor initiate a phone call, or is there some other intended action.
2. Be Laser Focused
Literally. Lasers are so powerful because all the light waves are congruent – in sync with each other. Your landing page design should be the same way – every pixel is there for one reason -because it’ll help encourage the visitor to take the desired action. Everything you put on that page should pass this test.
3. You Know What I Mean, Don’t You?
Be rigorous about investigating your assumptions about what your visitor knows and thinks. Unearth them and, to the extent possible, never assume. Our advertisers know that assumption without explanation is like skipping a step – just like missing a base in baseball or “can force you to start over – if you’re lucky. Continue reading
It’s about that time!
Next month we’re off to Affiliate Summit East on August 12-14!
If you’re going, please be sure to visit us to learn how we can help achieve your ad goals. Our mission is to provide online advertisers with easy, affordable and effective online marketing solutions including high-quality Keyword PPC traffic, Email Leadgen, Remarketing, and Display Advertising, all designed to exceed your goals.
Whether you are an online advertiser, publisher, affiliate or emailer, we can help deliver more business revenue.
Let’s make a date!
It’ll be a busy show, but we want to make sure we have time to meet with you, so schedule a convenient time to meet at table #94 and booth #329 here!
See you at the show!
-The Advertise.com team
Great ad copy is the key to engagement.
We all know that Pay Per Click (PPC) advertising performs because advertisers are able to measure the effectiveness of their ads and pay accordingly. But knowing how well your ad is doing isn’t the same as knowing how to get those great results in the first place.
No matter how fantastic your marketing campaign behind the ad, the only thing your target audiences see is the ad itself, specifically what it tells them.
We’ve put together a top 10 list of the most effective writing tips for PPC ads.
1. Write for your target audience
What are your customers looking for? What kind of message would get their attention? Not everyone is looking for the same thing, so find out what your customers want and write your ads around that.
2. Write a killer headline
You have one second to grab the consumer’s attention, so don’t hold back. Write a great headline that sums up your whole message. Make it a bigger deal with big, bold letters and an exclamation point.