Pay per click (PPC) is an Internet marketing mainstay, it works because it’s the perfect opportunity to engage a potential customer- while they’re searching.
Seasonal events like Valentine’s Day give PPC marketers an opportunity to generate even more traffic and conversions off of inflated holiday-themed searching. Those who don’t take advantage of this increased interest and traffic around Valentine’s Day are letting money slip through their fingers.
Holiday traffic can be highly competitive, but not putting together specific Valentine’s Day campaigns is essentially handing over business to your competition. A little smart thinking and some consistent execution can go a long way.
Here are 5 simple ways to incorporate Valentine’s Day into your PPC strategy: