It’s live! We have successfully completed the launch and changeover of our new search/email platform.  To login or create a new account click here.

In addition to the whole new look of our interface, advertisers and partners will have access to new tools & functionality. For more details, please read our blog post for advertisers or for publishers.

Your feedback is critical as we continue to improve our system based on your needs. If you have any questions or feedback about our new system, please feel free to get in touch with your account representative or contact us.

-The Advertise.com Team

Earlier this month we announced that we were going to update our search & email marketing interface built for a more effective advertiser experience. Well, the time has come and we will be launching the new interface on Monday, Jan 23rd. To prepare you, here are some of the high level updates and changes to the system’s functionality.

Downtime
As we make our upgrade, our system will be down on Monday January 23, 2012 at 12am Pacific Standard time.  You will be unable to log into the system during this time. Your ads will not be served until approximately 9am PST and you may experience intermittent delivery for the rest of the day. Login access will also be restored at approximately 9amPST.

New Look and Feel
When you log in on Monday the 23rd, you will notice a few changes to the admin.  We are excited to offer you a more robust and user friendly interface. The snapshot to the left is a sneak peak.

Introduction of AdGroups
As part of this upgrade we will be introducing AdGroups to our system. Each of your existing campaigns will automatically be converted over to its own campaign with a single Adgroup. In addition all of your keywords and all other data will be migrated over without any work required on your end.

PayPal Funding
Looking for an alternative way to fund your account?  Take advantage of PayPal funding and keep that traffic coming. (more…)

Downtime
Our system will go down at Midnight of January 23, 2012 Pacific Time.  Our feed will not be accessible until approximately 9am and you may experience intermittent delivery for the rest of the day.

New Look and Feel
When you log in on Monday the 23rd, you will notice a few changes to our interface.  We are pleased to offer you a more robust and user friendly interface.

Changes to Bid Prices
As part of this change over, you will no longer need to factor in revenue share on our feed. Bid values within your XML feed will change from “Gross bids” to “Net bids.” Please be sure to reflect this in your system as we launch. If you have any “rev share” associated with our feed please be sure to remove that during this change over. We will be passing the “true bid” price moving forward.
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Affiliate Summit West last week held a treasure trove of information for every kind of online marketer. One presentation from our friends at SEOMoz.org about advanced Retargeting Tactics really caught our attention. Note: here at Advertise.com, we believe that there is an art and science to Retargeting which is why we call it Remarketing.

Display marketing has come a long way since the early days. The web user has evolved into a lean, mean, content seeking machine.  If they don’t already know what they are looking for, they definitely know what not to look for – ads. Banner advertising has to accomplish more than just branding with hopes of bringing someone to your website. Your ads should target, attract, engage and offer value to all who see it.  Luckily, Remarketing empowers marketers like you to accomplish all of these goals with grace and efficiency.

We recommend that marketers of all levels check out the Remarketing presentation below.  You’ll cover some basics, best practices, how to make the most of it and what to expect whilst using some great examples.  It also has some funny moments.

Please share your experiences with Remarketing in the comments below!

-Advertise.com Team

On Monday January 23rd, at 12am we will be unveiling our improved search marketing platform. In addition to a whole new look, advertisers will have access to new tools and functionality built for a more effective advertiser experience.

More than Just a New Look!

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