It’s live! We have successfully completed the launch and changeover of our new search/email platform.  To login or create a new account click here.

In addition to the whole new look of our interface, advertisers and partners will have access to new tools & functionality. For more details, please read our blog post for advertisers or for publishers.

Your feedback is critical as we continue to improve our system based on your needs. If you have any questions or feedback about our new system, please feel free to get in touch with your account representative or contact us.

-The Advertise.com Team

Earlier this month we announced that we were going to update our search & email marketing interface built for a more effective advertiser experience. Well, the time has come and we will be launching the new interface on Monday, Jan 23rd. To prepare you, here are some of the high level updates and changes to the system’s functionality.

Downtime
As we make our upgrade, our system will be down on Monday January 23, 2012 at 12am Pacific Standard time.  You will be unable to log into the system during this time. Your ads will not be served until approximately 9am PST and you may experience intermittent delivery for the rest of the day. Login access will also be restored at approximately 9amPST.

New Look and Feel
When you log in on Monday the 23rd, you will notice a few changes to the admin.  We are excited to offer you a more robust and user friendly interface. The snapshot to the left is a sneak peak.

Introduction of AdGroups
As part of this upgrade we will be introducing AdGroups to our system. Each of your existing campaigns will automatically be converted over to its own campaign with a single Adgroup. In addition all of your keywords and all other data will be migrated over without any work required on your end.

PayPal Funding
Looking for an alternative way to fund your account?  Take advantage of PayPal funding and keep that traffic coming. Keep reading »

Downtime
Our system will go down at Midnight of January 23, 2012 Pacific Time.  Our feed will not be accessible until approximately 9am and you may experience intermittent delivery for the rest of the day.

New Look and Feel
When you log in on Monday the 23rd, you will notice a few changes to our interface.  We are pleased to offer you a more robust and user friendly interface.

Changes to Bid Prices
As part of this change over, you will no longer need to factor in revenue share on our feed. Bid values within your XML feed will change from “Gross bids” to “Net bids.” Please be sure to reflect this in your system as we launch. If you have any “rev share” associated with our feed please be sure to remove that during this change over. We will be passing the “true bid” price moving forward.
Keep reading »

Affiliate Summit West last week held a treasure trove of information for every kind of online marketer. One presentation from our friends at SEOMoz.org about advanced Retargeting Tactics really caught our attention. Note: here at Advertise.com, we believe that there is an art and science to Retargeting which is why we call it Remarketing.

Display marketing has come a long way since the early days. The web user has evolved into a lean, mean, content seeking machine.  If they don’t already know what they are looking for, they definitely know what not to look for – ads. Banner advertising has to accomplish more than just branding with hopes of bringing someone to your website. Your ads should target, attract, engage and offer value to all who see it.  Luckily, Remarketing empowers marketers like you to accomplish all of these goals with grace and efficiency.

We recommend that marketers of all levels check out the Remarketing presentation below.  You’ll cover some basics, best practices, how to make the most of it and what to expect whilst using some great examples.  It also has some funny moments.

Please share your experiences with Remarketing in the comments below!

-Advertise.com Team

On Monday January 23rd, at 12am we will be unveiling our improved search marketing platform. In addition to a whole new look, advertisers will have access to new tools and functionality built for a more effective advertiser experience.

More than Just a New Look!

Keep reading »

We’ve finally recovered from AdTech, and what a show it was!  The sheer amount of people, ideas and innovation is enough to make your head spin! We’ve said it before, but there really is no substitution for some face time…not the Apple kind either.  In this busy world we live in surrounded by computer and gadgets that keep us connected, it’s refreshing to make an in-person connection and put a face to the name. The show, as always was teeming with marketers, publishers, vendors and technology providers ready to connect, and make history. We had some fantastic conversations and look forward to moving forward with some meaningful partnerships & client relationships of our own.

Of course, we gave away another iPad 2 at the show!  Check out the gallery below for pics of the team at the show, a video of the iPad drawing and an interview with the winner!

Keep reading »

With the holiday season fast approaching and Black Friday right around the corner, holiday shopping is already starting to creep to the front of our minds. Now more than ever, since everyone is dealing with busy schedules, people are turning to online shopping to get their stressful holiday shopping out of the way.  Although most people don’t like being distracted by miscellaneous ads, when presented at the right time to the right person, targeted online ads can help us save money, research new products and update us on our favorite brands. The holiday season is so hectic that we’re sure everyone can use all the help that they can get!

To make sure that you take advantage of all that banner ads have to offer this holiday season, we’ve summarized some great tips to keep in mind when combatting banner blindness from Daniel Yomtobian’s recent article in MediaPost:

1. Timing and Placement Are Key: Banner ads need to be delivered at a time when the reader is compelled to take action, and in a location that will catch the readers’ eye.

2. Surprise the Consumer: A great tool to catch the reader’s attention is Flash, which gives you the ability to have animation that engages the consumer while keeping the file size low.

3. Take Advantage of Remarketing: Use banner space to target past visitors who are already familiar with your brand. This will become increasingly important as the holidays near to help put a stop to shopping cart abandonment.

Keep reading »

Well, it’s already been another year and our team has grown!  To celebrate the holiday right, we threw another delicious pizza party complete with a costume contest! The three categories of consideration are: Funniest, Most Creative and Longest Time to Make.  The team went all out this year with some clever to downright frightening costumes. Some popular ones included pirates, a zombie, and a human Rubik’s Cube! Check out the gallery below and make your own votes. We’ll update this post once the final results are in.

Keep reading »

With the unstoppable advancement of digital technology, it is no surprise that advertisers will continue to find innovative ways to connect with and engage consumers. One of the best ways to achieve this goal is through display advertising. Although it has been said that display advertising is one of the most popular forms of digital advertising, there are many critics who still question its effectiveness. However, rather than discounting the display channel all together, we should be challenging the advertisements themselves.

According to a recent article in ADOTAS, to ensure banner ads are set up for success, advertisers should scrutinize their approach with questions such as:

• What will the ads say?
• How will the ads look?
• Where will the ads be placed?
• How will the ads be communicated?
• How many times will the ads be seen?
• What channels will accompany the ads?

Keep reading »

Hey, remember that TV ad? Well then according to Nielsen and Google, you probably watched it across multiple screens. Nielsen and Google’s new study revealed that viewing an ad on multiple media platforms substantially increased consumers’ ability to remember an ad campaign compared to viewing the ad on TV alone. Nearly 75% of consumers remembered an ad when viewed across multiple media platforms, but just 50% remembered the ad when it ran only on television. Keep reading »