March Madness $5,000 Remarketing Credit!
Did you know it takes 10+ visits to your website to build a habit?In the spirit of March Madness we’re doing something a little wild and crazy here to boost that a bit. This month we’re offering up a $5,000 match credit on a Remarketing campaign. We take all the risk and you pay only when an actual conversion occurs. You heard right: we’ll match your deposit up to $5,000 totaling $10,000 worth of users being brought back to convert.
It’s amazing what a little post-click advertising to visitors who’ve left your site will do. In fact Remarketing has been proven to bring people back for conversions.
Want to learn more? Watch the video. Then go watch some hoops.
-The Advertise team
Add comment March 5, 2010
Twitter Announces Ad Platform: and the questions keep coming…
It’s about time that Twitter announced its ad platform…and even though we all knew this announcement was coming, we are now left wondering how they plan to tackle the advertising beast. According to TechCrunch Twitter has been plotting their ad platform for a long time now, “Last November, COO Dick Costolo told us at our Realtime Crunchup that ads were coming. He promised the new ads ‘will be fascinating. Non-traditional. And people will love it.’”
We have heard that these ads will be limited to 140 characters in true Twitter fashion which we love; it will push advertising creativity to a new level. Among our many questions, we want to know how Twitter will use semantics to match relevant ads to relevant followers. How many searches does Twitter actually get? Are we going to start receiving targeted “Twads” (yeah…we just made that up) in our Twitter feeds? How will keywords work? If I start Tweeting about car trouble will I get a “Twad” from a near-by mechanic?
All of these questions are still up in the air and we won’t know more until Twitter’s beta ad platform actually launches. One thing you can be sure of, Advertise.com will be blogging about it when it does launch…the good, the bad, and the “Twads.”
Add comment March 4, 2010
Bob Eubanks Makes a Visit to Advertise.com!
Whether you remember him from the Newly Wed Game in the 70’s or more recently from the Tournament of Rose parades, he’s a TV legend! Bob came into the office today to chat with our CEO Daniel Yomtobian about some potential initiatives with his production company. What were the details? That remains to be known, but when you work with Advertise.com you know it’s gonna be good!
Our CEO with the the big B!
Add comment March 3, 2010
Updates from the show floor at eTail West 2010!
We love retailers…that’s why the eTail West conference is one of our favorite shows to attend. We’re having a great time so far talking with many friendly and fascinating people. If you haven’t come by yet please swing by booth #15 and say hello!
Add comment February 24, 2010
Advertise.com CEO Receives Award!
Our fearless leader, Daniel Yomtobian was honored as one of San Fernando Valley Business Journal’s Top 40 under 40! We are very proud of Daniel as he was chosen from hundreds of nominations as one of the brightest young business people in the Valley. The 40 individuals chosen were recognized for their exceptional business ethics and acumen, their commitment to communities, as well as their levels of personal initiative and professional innovation. At Advertise.com we get to work with Daniel every day so we know what a great innovator he is, but we are proud that our founder and CEO has been recognized by the SFVBJ as a top innovator and online marketing expert. Having Daniel as our commander and chief has been and continues to be an exciting adventure and we can’t wait to see where he takes Advertise.com in 2010 and beyond…
Add comment February 18, 2010
Introducing…our new logo!
Our new logo is here! See it right here? A thing of beauty.
A company’s logo is a visual representation of everything it stands for. We hope you agree that our new logo embodies all of the elements of service we aim to provide for our advertisers: Technology, Ease of use, Excellent service from a network you can trust. We really like it and hope you do too.
–The Advertise team
Add comment February 11, 2010
Betty White tackles the Super Bowl for Snickers!
We all know the best part of the Super Bowl is the commercials, it’s one of the few events where we make sure to take bathroom breaks during the game so we don’t miss the commercials. This year we thought the Snickers commercial with Betty White was the winner! What are your thoughts?
Add comment February 8, 2010
Where Are You Now? The Value of Local
Did you happen to catch Businessweek’s ‘Here I Am!’ GPS Location Apps Have Limited Appeal? It’s a fascinating look at some new mobile applications that are opening up huge possibilities for advertising. Right now these apps are hot mainly in Silicon Valley. Time will tell if they catch on elsewhere.
It seems that the more mobile our society becomes, the more mobile advertising firms need to become. With everyone on the go, it’s important to be able to target individuals while they’re using their mobile devices. Mobile applications such as Foursquare and Gowalla are attracting a new type of user who likes to display his or her location/lifestyle/consumer choices. Additionally, consumer mobile activity creates a huge value for advertisers because it provides them with valuable data on consumer preferences. That data in turn allows advertisers to target users on a more individual basis. At the same time advertisers can take advantage of the mobile platform for these targeted ad placements.
Pinpointing people’s locations can be incredibly value for businesses. Think of the local advertising that would be relevant. Is there a downside for people to disclose such location information? Apparently Silicon Valley doesn’t seem to think so. They’re having too much fun being hypersocial.
Are you using Foursquare or Gowalla? We’re curious about your experiences.
Add comment February 8, 2010
Retailers spent heavily on search but what about remarketing?
Efficient Frontier recently released a report with findings that retail advertisers actually increased their spending on search this holiday season. Yes, you read that correctly, retailers actually increased spending on search advertising! According to the study based on the search agency’s client data, “spend in the retail sector grew 17 percent year on year and 46 percent sequentially during the fourth quarter 2009.
The report stated that yield-per-query is down, meaning that their spending may not have benefited them as much as it could have. Click-through rates on the Google, Yahoo, and Bing fell substantially during Q4 2009, according to the study. The decline in CTR suggests searchers are doing more comparison shopping and taking longer to transact. All of these retail advertisers must have missed the study we released on remarketing; otherwise they may have gotten more bang for their buck! Consumers don’t just see one ad accept that deal as the best and purchase. Consumers are all about comparing deals. In an economy like this can you blame them?
This is where remarketing comes in. Our survey revealed remarketing as the most underutilized online marketing technology, and it is the perfect way to stay on the consumers’ minds as they compare! If retailers had utilized remarketing along with search the consumer would be reminded of the original deal/product/service that the retailer was advertising.
Better luck in 2010…
Add comment January 26, 2010
Hanging with the Affiliates at the Affiliate Summit
Thanks to everyone who came by the Advertise.com booth at the Affiliate Summit the show floor has been packed! We are thrilled to be here as this is our first conference of the year and we love seeing what’s in store for the world of affiliates first hand. 2010 is sure to be an exciting year for the industry and we are psyched to be a part of it. Here are a few of our pictures…
Cheers!
-The Advertise.com Team
Add comment January 19, 2010
