If you’re the marketer of a sports franchise, you know all too well that the closest competition for your team’s business success usually happens off the field. As ticket prices rise all around the nation, you must continuously demonstrate the value of single, multiple, and season tickets to see your sporting event live so that your fans keep coming back to the stadium. In addition, sports franchises find themselves competing with the secondary market (ticket broker sites) that purchased empty seats well before the season started. And let’s face it, losing fan ticket sales to the brokers and ticket trade sites directly cuts into your bottom line. Continue reading
2014 is shaping up to be a big year for healthcare marketers. With the rollout of the Affordable Care Act (or Obamacare as many know it), physician practices, hospitals, and healthcare organizations will be vying for around 15 million newly insured patients that the new law is projected to produce. And while online healthcare marketing has historically lagged behind other sectors in terms of innovation, recent statistics indicate that online advertising is an increasingly important method for healthcare providers to market their services. Continue reading
Roses are red,
Violets are blue,
We love to advertise,
And so will you!
(Sorry, we couldn’t resist.)
Now that we’re past the holidays and into the new year, the love-it-or-hate-it Valentine’s Day is fast approaching. One of the most common criticisms we all hear about this hyped up and commercialized event goes something like this: “You should do loving things all the time, not just on Valentine’s Day.” Continue reading
We live in a world filled with increasing amounts of content and advertising messages. And when it comes to pay per click (PPC) advertising, companies are competing for a ever-shrinking inventory of attention from online users. Messages must be delivered efficiently so that consumers can receive and process it before moving on—and enough that they might actually stop and take action.
So no matter what other strategies you employ in your PPC advertising, one of the most important to master as a copywriter is how to be concise.
The new year is now in full swing, and the masses are off to the races with their resolutions. Once again, we can expect that “lose weight” and “get fit and healthy” will be on the top of the list.
So we don’t have much to say regarding diet and workout tips to keep up with New Year’s resolutions (that’s your expertise, not ours!). But what we can offer is sound advice for fitness/health club marketers to capitalize on the influx of new potential customers in the coming year. Continue reading
By Jordan Bell, Marketing Manager at Advertise.com
They say a picture is worth a thousand words—but are they the right words? When choosing images for your display ads, many marketers use a “draw from the bank” approach, simply plugging in materials from their brand’s existing portfolio. Or sometimes, doing a quick search for cheap or free images off Google and throwing some copy over it.
So is there anything wrong with this approach? Continue reading
No matter what time of year it is, if you’re marketing for an e-commerce or online retail brand, chances are there are at least a few products you’re prioritizing over others. Whether you’re pushing a new product launch or running an enticing promotion on one of your catalog’s pricier items, high-profit and low-probability conversions are a great opportunity to optimize your pay per click campaigns.
Over the 2012 holiday season, U.S. consumers spent $42.3 billion online—a 14 percent increase compared to 2011. More and more consumers are now comfortable buying expensive products online, but that doesn’t mean your work is done. Whether it’s tailoring your landing page design and copy, deploying highly targeted ad campaigns, or utilizing remarketing strategies, there are some very important strategies to get the attention of your big-ticket shoppers, and keep it. Continue reading
Way back in 2011 (which, in the ultra-fast paced world of online advertising, might as well be 10 years ago) TechCrunch was touting social proof as “the new marketing.” We know that social proof continues to play a major role in spending habits of both consumers and businesses today. So now that these concepts have been floating around for a couple years, how can marketers capitalize on social proof in their online advertising practices?
Let’s start by revisiting the concept… Continue reading
Hit AMC drama Mad Men has risen to pop culture icon status not just through its engaging characters and its representation of advertising’s “golden age.” It can also be looked at as a philosophical primer for modern advertising. Sure, traditional mediums like print, TV, and radio advertising are falling to the wayside in favor of options like pay per click, mobile ads, and pre-roll videos—but the core of any successful advertising agency lies in client relationships, creative thinking, and identification of high-impact opportunities.
Sit back and pour yourself a drink. Here are some contemporary lessons we can glean from the successes and failures of Sterling Cooper Draper Pryce (SCDP): Continue reading
As we explored last week, testing a landing page is a critical component of any online advertising campaign. However, one area where many online marketers trip up is properly measuring campaign performance. As any good marketer knows, justifying your spend is crucial. After all, if you can’t convince your superiors or clients that your landing page strategy is working, you’re going to have an uphill battle to justify your proposed ad budget. Continue reading