What a way to start a Monday!  Our founder & CEO Daniel Yomtobian has been selected as a finalist for the Ernst & Young Entrepreneur Of The Year® award. This is high praise as past winners include Jeff Bezos of Amazon and Larry Page and Sergey Brin of Google.  After a few in-depth interviews and deliberation among the judges finalists will be announced on May 14th.  Upon learning the news of being selected, Daniel simply clapped his hands together  and said “lets do this!” Now that’s the entrepreneurial spirit!

Details of the release are below.

Advertise.com Founder & CEO Daniel Yomtobian Named an Ernst & Young Entrepreneur Of The Year® 2012 Semifinalist in the Greater Los Angeles Region

Finalists will be named in May, with awards being presented at a special gala on June 19, 2012 at The Beverly Hilton.

Advertise.com today announced that CEO Daniel Yomtobian is a semifinalist for the Ernst & Young Entrepreneur Of The Year® 2012 Award in the Greater Los Angeles region. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. Finalists will be named in May, with awards being presented at a special gala on June 19, 2012 at The Beverly Hilton. Keep reading »

It’s hard to believe that our first ad:tech was over 6 years ago, but there we were, an incredible team at a powerful show.  As ad:tech veterans, we observed a couple interesting changes in the conversations at the show:

1. We had some very involved conversations with current and future clients about their ad goals for 2012 and it became apparent that online advertisers aren’t just looking for traffic anymore. They are in search of innovative and competitive ways to grow their business and stay ahead of their competition. The traditional traffic platforms aren’t cutting it anymore and alternative traffic sources are on the tip of everyone’s tongue. Of course, this is music to our ears.

2. With the boom of alternative computing devices there are more opportunities than ever to for publishers to monetize users and traffic. Our publisher department had non-stop meetings with mobile publishers, emailers, content sites and domainers all in search of ways to provide better user experiences while monetizing their traffic and data.

As always, we took plenty of pictures of the team hard at work. Check out the gallery below. 

As for our next show, we’ll be exhibiting at Affiliate Summit East at the New York Hilton, table#94 and booth#329. We hope to speak with you before then, but if you are attending let’s be sure to meet!

-The Advertise.com Team

We’ll be exhibiting at AdTech San Francisco on April 3rd-4th at the Moscone Center, booth #1400.

Become the Bond of Online Advertising

Advertising is an undisputed results-oriented method of increasing traffic and conversions to your site – but only if it is done correctly. Many entrepreneurs assume that as long as they have an online identity, it’s just a matter of time before they get discovered. They soon find out that they are but a tiny blot in a cyber world where trillions of other websites exist. In addition to traditional advertising platforms, knowing how to capitalize on more niche platforms is not just smart advertising, but a great way to stay ahead of the competition.

Some of the popular ad formats we see currently trending are Alternative Pay Per Click (PPC), Remarketing, Social, and Opt-in email lead generation.

Keep reading »

Valentine’s Day is alive and well at Advertise.com!  Some of our lovely team members were treated to some holiday treats including flowers, candies and teddy bears.  Way to go boyfriends/fiancees/husbands!  That’ll definitely earn you some brownie points.

Check out the gallery below as we take a “Love-Day” tour around the office!

Happy Valentine’s Day!

Pay per click (PPC) is an Internet marketing mainstay, it works because it’s the perfect opportunity to engage a potential customer- while they’re searching.

Seasonal events like Valentine’s Day give PPC marketers an opportunity to generate even more traffic and conversions off of inflated holiday-themed searching.  Those who don’t take advantage of this increased interest and traffic around Valentine’s Day are letting money slip through their fingers.

Holiday traffic can be highly competitive, but not putting together specific Valentine’s Day campaigns is essentially handing over business to your competition. A little smart thinking and some consistent execution can go a long way.

Here are 5 simple ways to incorporate Valentine’s Day into your PPC strategy:

Keep reading »

It’s live! We have successfully completed the launch and changeover of our new search/email platform.  To login or create a new account click here.

In addition to the whole new look of our interface, advertisers and partners will have access to new tools & functionality. For more details, please read our blog post for advertisers or for publishers.

Your feedback is critical as we continue to improve our system based on your needs. If you have any questions or feedback about our new system, please feel free to get in touch with your account representative or contact us.

-The Advertise.com Team

Earlier this month we announced that we were going to update our search & email marketing interface built for a more effective advertiser experience. Well, the time has come and we will be launching the new interface on Monday, Jan 23rd. To prepare you, here are some of the high level updates and changes to the system’s functionality.

Downtime
As we make our upgrade, our system will be down on Monday January 23, 2012 at 12am Pacific Standard time.  You will be unable to log into the system during this time. Your ads will not be served until approximately 9am PST and you may experience intermittent delivery for the rest of the day. Login access will also be restored at approximately 9amPST.

New Look and Feel
When you log in on Monday the 23rd, you will notice a few changes to the admin.  We are excited to offer you a more robust and user friendly interface. The snapshot to the left is a sneak peak.

Introduction of AdGroups
As part of this upgrade we will be introducing AdGroups to our system. Each of your existing campaigns will automatically be converted over to its own campaign with a single Adgroup. In addition all of your keywords and all other data will be migrated over without any work required on your end.

PayPal Funding
Looking for an alternative way to fund your account?  Take advantage of PayPal funding and keep that traffic coming. Keep reading »

Downtime
Our system will go down at Midnight of January 23, 2012 Pacific Time.  Our feed will not be accessible until approximately 9am and you may experience intermittent delivery for the rest of the day.

New Look and Feel
When you log in on Monday the 23rd, you will notice a few changes to our interface.  We are pleased to offer you a more robust and user friendly interface.

Changes to Bid Prices
As part of this change over, you will no longer need to factor in revenue share on our feed. Bid values within your XML feed will change from “Gross bids” to “Net bids.” Please be sure to reflect this in your system as we launch. If you have any “rev share” associated with our feed please be sure to remove that during this change over. We will be passing the “true bid” price moving forward.
Keep reading »

Affiliate Summit West last week held a treasure trove of information for every kind of online marketer. One presentation from our friends at SEOMoz.org about advanced Retargeting Tactics really caught our attention. Note: here at Advertise.com, we believe that there is an art and science to Retargeting which is why we call it Remarketing.

Display marketing has come a long way since the early days. The web user has evolved into a lean, mean, content seeking machine.  If they don’t already know what they are looking for, they definitely know what not to look for – ads. Banner advertising has to accomplish more than just branding with hopes of bringing someone to your website. Your ads should target, attract, engage and offer value to all who see it.  Luckily, Remarketing empowers marketers like you to accomplish all of these goals with grace and efficiency.

We recommend that marketers of all levels check out the Remarketing presentation below.  You’ll cover some basics, best practices, how to make the most of it and what to expect whilst using some great examples.  It also has some funny moments.

Please share your experiences with Remarketing in the comments below!

-Advertise.com Team