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Bounce rates can tell you a lot about the performance and effectiveness, or lack thereof, of certain pages of your website.
A high bounce rate will indicate that something is amiss with your webpage, as it is not enticing visitors to continue viewing other pages of your website. A page with a low bounce rate indicates that the design, messaging, and navigation of the page are successful in encouraging users to browse through other areas of your site.
Understanding how bounce rates are derived, and how to improve them, will make the overall effectiveness of your website much better.
What is Bounce Rate?
So what is bounce rate, and how is it calculated? Bounce rate is the percentage of visitors who leave a website after visiting only one page. There is a session time-out component involved in calculating bounce rate, which is generally set at 30 minutes. In other words, if a user enters your website through a given page, and fails to navigate to any other pages of your website within 30 minutes, a bounce will be recorded.
Tony Terani, VP of Agency/Advertiser Services, recently gave a keynote presentation at UCLA’s Anderson School of Business. Drawing from his fifteen year experience in Pay Per Click advertising industry, Terani shared with MBA students how to win the job interview. He offers students pithy advice on how to succeed at job interviews, including steps to take beforehand and during, like researching companies, presenting yourself in the best way possible, and interviewing tactics to ensure candidates come across in the best possible light. Keep reading »
The digital age of advertising has quickly caught up to, and perhaps even surpassed, traditional advertising. Young marketers in the industry might not even know how to go about advertising in print media. Their minds are full of fresh techniques like search marketing, display advertising, social media, and affiliate marketing. That said, traditional advertising is not going to disappear—instead, the best marketers will incorporate both for a comprehensive marketing strategy.
The marketing industry is rapidly evolving as the digital age progresses at an almost unbelievable rate each year. If you think Internet advertising isn’t as important as traditional, read on. You’ll soon see why it’s vital to not ignore this growing need. Keep reading »
A great online business starts with basic knowledge
When you created the most incredible product ever, you didn’t expect to be sitting here later, having sold three, all to your mother. Why isn’t your Inbox over-flowing with orders from people dying to get their hands on this incredible item? How were you blinded to reality? Nobody can buy what they do not know exists. Thousands of potential customers are out there, but without online advertising, there is no way they know you or your wonder product exist. Unfortunately, knowing how or what to do when it comes to generating sales online often escapes the typical entrepreneur. A brain that can calculate nearly impossible formulas and design innovative products is often lost in the maze of online advertising, but that does not always have to be the case. Keep reading »
Crafting the perfect search PPC campaign requires initial research, understanding what your customers want, using effective techniques, testing, optimizing, and measuring. The process may seem overwhelming, but a strong marketer will have a system in place to build, execute, and optimize PPC ads that produce strong ROI. Creating effective ads isn’t an exact science, and new techniques may make the current ideas null tomorrow. The world of Internet advertising is constantly evolving; an effective ad today might not be worth anything next month. Here are some important PPC best practices that will help you stay abreast of the latest changes and strategies when it comes to creating a successful PPC campaign. Keep reading »
As you know, the “Tier 1” search engines; Google, Yahoo! and Bing, dominate search traffic. In fact, they receive 95% of all search traffic. Yet, other options are available to search engine marketers. Where do the other 5% go? When used correctly, tier 2 search engines are often a viable way to make conversions with a minimal investment.
Often, marketers ask about the nature of our search network. Where do you get your traffic from? What is the experience like on a tier two search network? Or, do you own the properties the ads are displayed on?
We’ll get to all that in a minute. In the meantime let’s discuss what a “Tier 2” is not: a search engine. We are an ad network of smaller search engines, search tools and websites that feature our advertisers ads on their properties.
“Tier 2” search networks include (in alphabetical order):
To borrow it’s explanation from the press release below: “Exit Yield™ is a non-obtrusive ad solution allowing website publishers to monetize exit traffic without compromising their current revenue generating strategies.”
You can read the full and view release and product demos below.
Advertise.com launches ExitYield™ – An Innovative New Product to Help Online Publishers Monetize their Bounce & Exit Traffic
Online publishers finally have a way to earn from their bounce traffic with non-invasive text ads.
Sherman Oaks, Calif. – March 24, 2013. – Daniel Yomtobian, Founder and CEO of Advertise.com, today announced a new solution to a problem websites often face. “Website visitors search for specific information and when they don’t find it, they bounce. We’ve developed Exit Yield™ as an answer to the dilemma that helps both the website publisher as well as their visitor.” Keep reading »
Do you run an online store? Thinking about it? As an e-commerce company, you’ll have to work hard to remain effective in online advertising. Competition is fierce and ever-increasing as the Internet becomes inhabited more and more by online sellers. Therefore, it is vital to make your presence known and become an established name among consumers.
We’ve been working closely with e-commerce companies for years and have worked with them hand-in-hand to make their online exposure a success. Here are some important e-commerce online advertising tips we’ve learned from our e-commerce clients that will help your online store win more sales:
1. Engage the Shopper with Unique Product Descriptions
You will want to focus on the benefits of organic search engine traffic for your e-commerce website. Most people who use search engines usually select sites that are listed in the top ten results. The best way an e-commerce website can benefit from organic traffic is by creating unique product descriptions. Whether you’ve manufactured the products you sell or not, the manufacturer information is not enough to have on the product page. Create about 100-200 words of text, integrating targeted keywords. You can decide what keywords are best for your site by doing some preliminary research with Google’s AdWords keyword tool. Remember that it’s not necessarily always best to choose keywords with the highest search volume, because those words also have the most competition. Instead, choose what is most relevant for your business, and mix it up with both long- and short-tail keywords. Creating unique product descriptions also enables you to give your e-commerce company a voice and personality. Keep reading »
We’ll be exhibiting at LeadsCon in Las Vegas on March 19th-20th at the Mirage Hotel.
If you are in the area or attending, let’s set up some time to meet to discuss how we can help you achieve your 2013 online ad goals. Let us know what works best for you and one of our ad solutions specialists will connect with you to confirm a comfortable time to meet at our booth #613.
We look forward to matching you with an effective ad solution!
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